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Today, with franchise opportunities abound, people can invest in everything from restaurants to hotels and even gourmet dog treats. With this many opportunities, how do you know which one is the best investment for your time and money? While it is not the most glamorous or seemingly fun franchise opportunity, investing in freight franchises can definitely be one of the most lucrative. In fact, industry experts estimate positive growth in the coming years for the multi-billion dollar shipping and transportation industry.

With positive projected growth and trillions of dollars in annual revenue, many people might consider starting a freight franchise as a sole proprietor in hopes of receiving maximum return on investment. However, those considering this route should take into consideration that a sole proprietorship of freight franchises will likely require increased start-up capital, designing a set of company-best practices from the ground up, more time to build a reputation, and more.

By choosing to partner with a freight franchise that has a solid industry reputation, you get the benefit of taking advantage of their industry experience and capitalizing on their well-known name. More importantly, partnering with freight franchises has shown to be more profitable than a sole proprietorship since franchisees can take advantage of expert training and support, quicker start-up, company promotions, and proven business models.

Another advantage to becoming a freight franchisee is that the franchisor has well-established relationships with companies and can provide excellent sales leads for acquiring new customers. Plus, the franchising company has also likely worked out logistical issues to ensure that your customers’ shipments transport easily, quickly, and at the best cost possible.

Before I franchise my company, I ran one of our mobile service units with a team of workers, in the automotive sector. We often got tips, and I quickly realized that I needed to share those tips with the rest of the crew. As the crew leader, truck manager, and sole proprietor, generally the customer would give me the tip, and it was very easy for me to put in my pocket and forget about it. However, those tips should be distributed amongst the rest of the crew.

After I franchised my company, I made sure that I put this into the confidential operations manual. You see, I wanted the franchisees to realize the power of those tips from the customers, because it increased customer service, and made employees care more. When the employees know they are getting the tips they are more likely to give better service, and be more polite to the customer. In doing so this also causes more referrals and increased business from each and every customer.

If you go into a Starbucks you’ll notice there is a tip jar, and when someone puts money in the tip jar that money is distributed amongst all the employees at Starbucks, based on the numbers of hours they’d worked. This is the fair way to do it, and if each employee knows that they make more money each week, even if it’s only $5-$10 in additional tips, they are liable to give better service to each of us customers in line when we are ordering our Frappachinos. Do you see that point?

What I find very interesting, as now that I retired I do a little franchise consulting, and I often produce franchise manuals for franchising companies, is that many of the franchisors aren’t thinking here, yet so many of them run a mobile service businesses, or companies that survive and thrive other customer service. And when they don’t give good customer service, those franchised outlets fail. I’ve always wondered how come franchisors that develop their perfect business model don’t have such policies.